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NOVEMBER 2021Amanda
This month's dish of growth driven design & HubSpot template trends, served fresh right to your inbox.
The Ultimate Conversion Checklist For SaaS Startups
SaaS companies have it rough. It’s noisy, it’s fast, and there’s a million things in the way of getting to success. The primary metric hasn’t changed, however. That Metric? Users. With this checklist, you can turn your funnel into a finely-tuned machine; one that focuses on solving problems, answering questions, and connecting you to more new customers than you ever expected.
Smart Goal Setting Tips For Inbound Digital Marketing
As the old saying goes, “If you consistently aim at nothing, you will hit it every time.” Clearly, it’s important to set goals. Goal setting is something most companies know they should be doing and monitoring frequently… But yet many still don’t have a system in place to track? That doesn’t make sense. It’s too easy for companies to look back at the goals they set 1-2 months prior and think “wow, that’s clearly not going to happen,” or “I’m on track for raising awareness because we had someone share our stuff on social the other day.” If you’re working through your marketing strategy and you’re not 100% sure if you’re doing this whole goal setting thing right, then read on, friends.
How To Make Your Website A Conversion Machine
Most companies really struggle with lead generation. They struggle with putting out valuable content (that doesn’t suck), they struggle with making sure their site functions as it should, and they struggle with having a solid approach to handling these leads that come through. This post outlines where you’re going wrong, how to fix it, and how you can optimize your site to be truly helpful and valuable.
8 Steps To Align Your Sales And Marketing Strategy
Sales and marketing alignment is critical for organizational success, and not just for the betterment of employee morale or in-house efficiency. US businesses lose $1 trillion a year to wasted productivity because of misaligned sales and marketing strategies. For your business, that could mean as much as 60 percent weaker financial performance and a 58 percent reduction in customer retention, among other negative factors. It's not all bad news, though. When teams do work together via seamless sales and marketing plans, they can be unstoppable. Here's what you need to do to align your teams for success.
The Great HubSpot Migration
HubSpot. For those who use it, it’s a marketing tool without equal. Fortune 500 companies trust their online presence to it. Small companies with overworked marketing teams use it to create efficiencies and maximize every email, every word of content, every social media post. Companies that move their entire marketing suite, including their website, over to HubSpot are seeing tremendous success. Here’s our step-by-step guide to going live with HubSpot.
HubSpot Template Pack For Startups
The LaunchPad template pack is designed by startups, for startups. This pack is everything you need in order to develop the core strategies of your online marketing. This was built on the Symphony framework, the template that revolutionized the way templates were built on the HubSpot CMS. If usability and performance are important metrics for you to track, this highly streamlined pack is great fit for your marketing stack. (Oh, and our free ongoing support is a sure plus as well!)
